By Simon Morris — MUSUBI BRAND AGENCY CEO
Fundamental to Musubi is a Japanese philosophy — Wa which means harmony. The search and creation of harmony affords us the ability to examine the business as a whole but more importantly it allows us to interrogate the status quo and break the shackles of tradition. Wa, drives us to go deep and helps us to cradle a strong social message and champion forms of expression and inclusivity as well as a celebration of diversity.
I have always argued for making the brand the central pivot of an organisation. Why then do…
Let’s face it. The current big business operating model is failing progress, innovation, competitiveness, and productivity.
Let’s look at the foundations of the current western white collar business model.
It all started in the industrial revolution.
The Industrial Revolution was the transition to new manufacturing processes in Europe and the United States, in the period from between 1760 to 1840.
It was a time of fast progress and profound social change. The period altered rural, slower paced, agrarian societies in Europe and America into industrialised, fast paced, urban ones.
The industrial revolution provided the opportunity to increase the amount of…
Hi my name is Simon Morris and I own a strategic band agency called Musubi.
Through a lens of Japanese design principles we create and design brands, workplace culture, workspaces and digital environments.
I have been in the industry for over 26 years. I set out to own my own agency and to learn as much as possible from every type of agency I worked for. To learn what works within the agency and what doesn’t. To learn if the promise of the agency is delivered to the client throughout their organisation. …
What are the most valuable life strategies essential for survival and resilience? What are the most common traits shared by successful athletes and CEOs? More importantly, what are the virtues most important in living the good life?
What is the critical character trait that underpins success? Persistence.
Courageous persistence is the one quality more than any other that can guarantee success. And success is something we all want, isn’t it? But to be successful takes persistence. Whether you want to lose a few pounds, get an A in a class, developing a world-class brand identity (talking from personal experience) or…
Melbourne, VIC, Australia — October 2020.
Musubi Brand Agency has for the last couple of decades been delivering successful integrated branding programs, employing a lens of Japanese design principles to build enduring brands, workplace culture, workspaces and touchpoints to face the future.
Musubi Brand Agency challenges the status quo, always questioning to find answers to major challenges and solve multifaceted human forward problems.
During Covid we found that companies today are looking for more effective ways to improve their brand’s performance and incorporate long-range strategies for the life of their brand and organisation. So, clients today seek agencies that can…