Fundamental to MUSUBI is a Japanese philosophy — Wa, which means harmony. The search and creation of harmony affords us the ability to examine the business as a whole and allows us to interrogate the status quo and break the shackles of tradition. …

Big business has a stark reality to face. — Let’s face it. The current big business operating model is failing progress, innovation, competitiveness, and productivity. Let’s look at the foundations of the current western white collar business model. It all started in the industrial revolution. The Industrial Revolution was the transition to new manufacturing processes in Europe and the…

Hi my name is Simon Morris and I own a strategic band agency called Musubi. Through a lens of Japanese design principles we create and design brands, workplace culture, workspaces and digital environments. I have been in the industry for over 26 years. I set out to own my own…

What are the most valuable life strategies essential for survival and resilience? What are the most common traits shared by successful athletes and CEOs? More importantly, what are the virtues most important in living the good life? What is the critical character trait that underpins success? Persistence. Courageous persistence is…

Melbourne, VIC, Australia — October 2020. Musubi Brand Agency has for the last couple of decades been delivering successful integrated branding programs, employing a lens of Japanese design principles to build enduring brands, workplace culture, workspaces and touchpoints to face the future. Musubi Brand Agency challenges the status quo, always…