Distinguishability is a lot more powerful than differentiation.Distinguishability makes an organisation come to life.Feb 23Feb 23
Avoid the Mushy Middle!!!The danger of companies finding themselves in the “mushy middle” is being squeezed from top and bottom.Feb 23Feb 23
Why we use the Japanese Philosophy of Wa for organisational brandingFundamental to MUSUBI is a Japanese philosophy — Wa, which means harmony. The search and creation of harmony affords us the ability to…Oct 28, 2021Oct 28, 2021
Old models don’t workLet’s face it. The current big business business model doesn’t work.Jul 29, 2021Jul 29, 2021
Organisational dilemmaHi my name is Simon Morris and I own a strategic band agency called Musubi.Jul 25, 2021Jul 25, 2021
What we can learn from Green Eggs and Ham?What are the most valuable life strategies essential for survival and resilience? What are the most common traits shared by successful…Feb 18, 2021Feb 18, 2021